Oracle | Hitachi Top Fleet CampaignThis is a featured page

Priority
1 - High
2- Medium
3 - Low		 Fleet Management Webcast Market Maker Responsible Due Date Status 7/30/09
Agree on Webcast topics & tagline Completed Get Hitachi OTM practice on a joint call with Oracle OTM IBU and Tony Goolsby.
Set up cadence calls every Wednesday,starting July 29 Lindsey Completed Purpose- status updates, decisions, action items, etc. Include BDC representative.
1 Confirm Speaker, select webcast date All 8/5 Sept 16? Based on speaker and contact list availability. Pending speaker TBD and adequate funding. If the speaker decision delayed past 8/7 then we need to move out the webcast one week.
1 Target Account List Completed Lindsey 8/5 Need DUNS Numbers associated with current list to pull from GCM.
2 Review marketing calendar for conflicts Handley 8/7 Confirming 16th for now, Russell can get this onto the marketing calendar. Check via internal website against what is being planned for September
3 Create Team Workspace - external Zaremba 8/5
2 Develop eVite _Rough Draft Lindsey 8/7 Send rough draft to key stakeholders for review and edits. - Dependant on speaker
1 Acquire mailing lists Zaremba / Handley 8/7 Funding secured, phone and email on GCM list pull, list being purchased through Jigsaw. Russell will request phone and email list when pulling in GCM
GCM Code Zaremba / Handley Completed Do we already have one - Colleen checking will update Russell, determine if the correct follow up channel has been set and budget is tied to this code
Funding approved Hughes / Handley Completed Jill confirmed verbal approval for $5,000, needs to be associated with the GCM code, Hitachi has confirmed $2,500
2 Check BDC availability Zaremba 8/7 Optional support model. Colleen will go to BDCs directly and Lindsey will ask field to conact BDCs
3 Identify Top 12 targets for field execution Lindsey/Tweedy 8/7
2 Finalize POV paper Ward/Lindsey 8/7
2 Finalize eVite / Registration site Handley 8/12 Speaker and date must be final
2 Develop script for BDCs Lindsey/Zaremba 8/7
2 Send campaign launch memo Zaremba 8/7 Alert BDCs of upcoming webcast and training events
1 Check OU availability Handley Russell went back to OU and we can get it recorded but just not hosted through them for customer use. This will allow us to have a downloaded version of the iSeminar for reuse that we can host
2 Final POV's, value proposition and reasons to attend the webcast Ward/Lindsey 8/17
2 Red banner to Oracle and Hitachi sales teams Handley 8/10 Leverage launch memo to formally announce/kick-off campaign in field, Present value prop and talking points to generate interest and to get them to invite customers. Include POV, Fleet data sheet.
2 BDC webcast- kick off by sales executive Lezama/Lindsey/ Zaremba 8/10 $ ? incentive to most invited, most attended, most prospects?? Need to confirm BDC participation before we plan this element. Optional call. Colleen would schedule. Possibly do a recorded replay to have available onDemand
2 Weekly Status report Zaremba / Handley 8/10 Send out reg list, etc
BDC's and Sales start calling Zaremba/Lindsey 8/17 Need 3-4 weeks to drive attendance
2 eBlast to List Handley 9/1 2 blasts one 2 weeks before event one 2 days before
3 Draft decks due Lindsey/Hitachi 8/24
Presentation walk thru Lindsay-Tweedy 8/28
Final deck due Zaremba/Lindsey 9/4
Dry run Handley 9/11 Check for timing and final changes
WEBCAST Handley / Zaremba 9/16
Post collateral on OIM Lezama 9/18 All collateral, eVite, red banner, solution overview, presentation and final lists will be posted in OIM for future reference
Develop attendence list Zaremba / Handley 9/18 The list of those invited, accepted and actually attended will be circulated to teams
Email thank you Lindsey/Tweedy/ Handley 9/18 Email by both Oracle and Hitachi to invited, accepted and attending, This can be automated by the marketing system - we control the content in this email
Post Mortem review Lezama 9/18 What worked, did not work
Track results of follow up calls by BDC's Lezama /Zaremba Ongoing Any new opportunities generated by this webcast have to be entered into GCM with a special code to track the effectiveness of these campaigns
Track revenue thru GCM Lezama / Zaremba Ongoing


Colleen.Zaremba
Colleen.Zaremba 		Latest page update: made by Colleen.Zaremba , Aug 7 2009, 7:01 PM EDT (about this update About This Update Colleen.Zaremba Edited by Colleen.Zaremba


view changes
- complete history)
Keyword tags: None
More Info: links to this page

Threads for this page

There are no threads for this page.  Be the first to start a new thread.