July 28, 2008 | Oracle Conference Center, Redwood Shores, Calif. | Register

Web 2.0 technologies and techniques like wikis, blogs, tagging, social networks and mashups are now enterprise-strength and being used by organizations to collaboratively work smarter. Leading companies are using these new technologies to grow revenues, spur innovation, and lower costs, but the overall impact on the organization needs to be well understood before embarking on the Enterprise 2.0 journey.

Enterprise 2.0 Bootcamp is a free, interactive, 1-Day workshop for Oracle customers, partners, and users (and anyone else who wants to show up!) designed to educate attendees about the impact of Enterprise 2.0 on business today, in a highly participatory (unconference) format.

Have Enterprise 2.0 insight that you want to share? Come prepared to sign-up and lead an unconference session!

Topics can include:

• PR, Legal, Security, and Privacy
• Cultural Change
• Metrics and Measurement/ROI
• Internal Collaboration
• Outbound Marketing
• And more…

Register

Agenda

8:00 a.m. – 8:30 a.m.	Breakfast
8:30 a.m. – 9:00 a.m.	Opening Remarks: Enterprise 2.0 (we'll share the slides shortly)
9:00 a.m. – 9:30 a.m.	Lightning Talks
9:30 a.m. – 10:00 a.m.	Format Overview and Session Signups
10:00 a.m. – 11:15 a.m.	Session 1: Social Media Strategy
11:15 a.m. – 12:00 p.m.	Session 2: "Talk amongst yourselves" -- Enterprise blogging
12:00 p.m. – 1:00 p.m.	Lunch
1:00 p.m. – 2:15 p.m.	Session 3: Internal enterprise blogging (OARDC)
2:15 p.m. – 3:30 p.m.	Session 4: 5 steps to wiki adoption
3:30 p.m. – 4:45 p.m.	Session 5: Enterprise 2.0 -- What it is, and why you'll fail!
4:45 p.m. – 5:00 p.m.	Closing Remarks
5:00 p.m.	Networking

Resources mentioned today

Some of the sites and resources mentioned today (in no particular order). Feel free to add if you spot anything missing. Thanks!

• Oracle Mix (social network for Oracle customers, partners, developers etc.) -- http://mix.oracle.com (join the Enterprise 2.0 Boot Camp group)
  
• Twitter (micro-blogging service/community) -- http://twitter.com
• Customer Service is the New Marketing -- http://csitnm.com/
• Oracle OpenWorld Blog -- http://blogs.oracle.com/oracleopenworld
• Intel blog portal -- http://blogs.intel.com and http://blogs.intel.com/idf/
  
• Randy's Blog (Boeing) -- http://boeingblogs.com/randy/
• Real Simple Syndication (RSS) -- http://en.wikipedia.org/wiki/RSS
• Fastlane (General Motors blog) -- http://fastlane.gmblogs.com/
• Six Apart (makers of Movable Type blogging platform) -- http://www.sixapart.com
• Stewart Mader -- http://www.ikiw.org and http://www.wikipatterns.com
• Slideshare (service for sharing presentation slides) -- http://www.slideshare.com
• Compare a lot of different wiki products: http://www.wikimatrix.org/
• Bex Huff: Enterprise 2.0: What It Is, and How You'll Fail
  

Attendee Feedback

Thank you for coming today! Please share your feedback (good and bad) below: Was it helpful? Did you learn something? Did we miss anything? Feel free to let us know any ideas for future events of this type.

• Your Name, Your comments
  

Session Ideas

Already have one? Add it to the list below!

How Blogging is Transforming Business
Blogs offer an easy and effective way to connect employees and partners, initiate group conversations, and share information across departments. They can also help companies conduct meaningful conversations with customers, rapidly respond to news and crises, and reach new customers. This session will cover how blogging can be used in all of these scenarios. Presented by Anil Dash, VP of Evangelism, Six Apart

Real-life Case Studies of Enterprises Blogging
Learn why Boeing, Wellpoint, Intel, NASA and others use blogging as a way to improve internal and external communication. See concrete examples of how executives and employees save time, money, human resources and aggravation using easy publishing platforms that break down communication barriers and foster interactivity. Presented by Jason Swihart, Principal, Textura Design, and Jay Allen, Principal, Endevver, two design and consulting firms to enterprises.

How Enterprises Save Time and Money with Enterprise Blogging - with a Live Demonstration
See how a seven-country team of 500 researchers uses blogging to share research results, provide updates to team members, and collaborate on projects. This talk will include a live demo of the enterprise collaboration product used by the product team. Presented by Ayako Mochizuki, Product Manager,Oracle Asia Research and Development Center.
Session 1
Session 2

FAQ

What is an unconference?An unconference is a conference where the content of the sessions is driven and created by the participants, generally day-by-day during the course of the event, rather than by a single organizer, or small group of organizers, in advance (Source: Wikipedia). Unconferences came from the realization that "the sum of the expertise of the people in the audience is greater than the sum of expertise of the people on stage" (Source: Dave Winer). At the Enterprise 2.0 Boot Camp, we invite anyone who has something to contribute or who wants to learn.

What should the session formats look like?We highly encourage interactive formats that engage the audience in fun and creative ways, rather than the same old, same old (read "death by PowerPoint") that we often find at traditional top-down conferences. However, participants are free to choose whichever format works best for them. In the end, the audience will decide whether or not they find it compelling.

What is the "Law of Two Feet"?The Law of Two Feet expresses the core idea of taking responsibility for what you want to get out of an event such as an unconference. In practical terms, the law says that if you're neither contributing nor getting value where you are, use your two feet (or available form of mobility) and go somewhere where you can. (Source: Wikipedia)

How do I secure a slot for my session?
You can put your session proposals here prior to the bootcamp. In order to secure your slot, however, please show up Monday morning and put your session on the grid for any slot.

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